Genuine Athletics — Private Training
BUILT TO
DOMINATE.
Speed. Strength. Power. Byron Ruvalcaba trains athletes who are serious about reaching the next level — and staying there.
The Coach
BYRON
RUVALCABA
Byron Ruvalcaba is not your average trainer. A former Team Canada linebacker and Canadian National Football Team representative, Byron has lived the demands of elite sport — and now he channels that experience into building the next generation of athletes at Genuine Athletics.
With over 5 years of coaching experience, including time as a high school football coach, Byron has trained countless university and high school athletes in the disciplines that matter most: raw strength, explosive speed, and the kind of vertical power that separates good athletes from great ones.
Byron's commitment to elite performance extends beyond the football field. He has completed multiple marathons, half marathons, and a full Ironman triathlon — proving that his understanding of athletic endurance, mental toughness, and physical preparation is not theoretical. He has tested himself at the highest levels of endurance sport and brings that same relentless mindset to every athlete he coaches.
At Genuine Athletics, there are no shortcuts. Byron's methods are rooted in the same principles that took him to the national stage — discipline, precision, and an unrelenting drive to be better. Whether you're chasing a personal record, a starting spot, or a scholarship, Byron will get you there.
"I've been where you want to go."
What Byron Trains
THE FOUR
PILLARS
STRENGTH
Build the foundation. Lift more, perform more.
Progressive overload, compound movement mastery, and sport-specific strength programming that translates directly to the field.
SPEED
Train your fast-twitch. Run faster, react quicker.
Acceleration mechanics, top-end velocity, and reactive agility drills engineered for athletes who need to be first.
VERTICAL / POWER
Pure power production. Jump higher, play bigger.
Plyometric progressions and rate-of-force development protocols that unlock the explosive power separating good athletes from elite ones.
INJURY PREVENTION
Stay on the field. Train smart, last longer.
Isometric loading, mobility work, and targeted recovery protocols that keep athletes healthy, resilient, and performing at full capacity — season after season.
Train With Byron
PROGRAMS
Athletic Performance Training
Built for athletes who want to dominate their sport. This program combines sport-specific strength, explosive power, and speed development to give you a measurable edge on the field, court, or track.
Byron's approach is rooted in progressive overload, compound movement mastery, and the same principles that took him to the national stage as a Team Canada linebacker.
Client Wins
RESULTS
SPEAK LOUDER
25%
Avg. Vertical Increase
Volleyball, Basketball & Track Athletes
20+
University Scholarships
Football & Multi-Sport Athletes
+100lbs
Squat PR
Baseball — 12 Weeks
10'5.5"
Approach Jump PR
Women's National Volleyball Athlete
"Genuine Athletics is THE spot! Incredibly welcoming, clean, and comfortable environment. I've worked with Byron for over a year. He's helped with my strength, confidence, and fitness. I've been most impressed by his ability to adjust according to my needs, including life stages and schedules. Best gym in the city!"
Luis Guerrero
Men's Soccer
"I've been training with coach Byron for two months now, and I can confidently say it has been worth it. As someone who was just starting out in the gym, not knowing how to properly workout, or the right forms, Byron was able to teach me the right techniques, and made me more confident working out on my own. Within the few months we've been training I've seen a lot of progress and I've been more confident in my body. Byron treats all his clients like family, and I recommend him to anyone thinking about starting personal training! The gym itself is really nice too, the vibes are good, and the staff is all incredibly nice and I'm thankful to be training here!"
Nishan Dhaliwal
Gymnast
"Over the past few months I've been having personal training at Genuine Athletics with Byron. Both the staff and the gym itself are amazing. Byron has helped me gain a better understanding of working out and taught me how to properly lift weights without injuring myself. I can now comfortably go to a public gym and workout without the fear of possibly injuring myself like I did two years ago. I can't wait to come back."
Harrison Cook
High School Football & Rugby
The Facility
THE TRAINING
GROUND
Ready?
READY TO
LEVEL UP?
Limited spots available. Byron trains athletes who are serious about results. No tourists. No half-measures.
Book Your Session
Reach out to secure your spot at Genuine Athletics. Byron works with a limited number of athletes to ensure every client gets elite-level attention.
Serious athletes only. Limited availability.